Independent Thinking, Reviews
Socrates would have been a great mentor. (No, I haven’t pivoted this blog from business to philosophy, so bear with me.) Want to propel your business forward? Then you can’t beat the Socratic method. Wikipedia defines it as “a form of inquiry and discussion between...
Business, Data, Independent Thinking, Social Media
When I read The Filter Bubble, it wasn’t the “search bubble” piece that caught my attention. For those of you who aren’t familiar with the book, author Eli Pariser‘s premise is that digital technologies are changing the way we get and...
business strategy, Independent Thinking
Sometimes you have to know when to let go: The best small business owners are constantly innovating—rethinking a product, redesigning our Web sites, tweaking our marketing approaches, testing productivity tools and technologies. It’s what we do. But we’re...
branding, Customer Service, Independent Thinking, Workforce
Zappos has nothing on the Corner Parking Lot in Charlottesville, Virginia. Just watch The Parking Lot Movie, a funny, fascinating documentary that debuted at SXSW 2010. It has everything: class-ism, culture, hiring people you trust, empowering your employees,...
branding, Business, Independent Thinking
Assessing value can be one of the toughest challenges facing any business. Bring small business folks together for a conversation, and the topics of rates and handling negotiations routinely come up. Pricing is often in the eye of the buyer—budget, need, demand, and...
Independent Thinking, Social Media
Your work is all around you. The reality in this age of spidered content and 24/7 WiFi is that other people can find out a lot about you really fast. And this holds true whether you’re online a little–or a lot. Heck, I bet even people who live “off...