Business, digital strategy, search engine optimization, Technology
Mary Meeker’s 2017 Internet Trends report is out, and it packs a punch. In addition to providing an overview, the slides cover eight key topics: online advertising interactive games (including product innovation & modern learning) media (distributed...
content strategy, digital strategy
We’re on a content roll, so let’s keep going. We’ve talked recently about content audits and the value of identifying and purging outdated, redundant, and irrelevant content. We’ve also discussed 5 key elements to an effective content strategy. Now the rubber...
content strategy, digital strategy
How long have you had a website? I know, it sounds like a trick question. The first commercial sites started popping up two decades ago — and chances are your site has existed in some iteration for a while now. Like my own business, you probably started out with...
digital strategy, Marketing/PR
Your website shouldn’t be a maze. The last thing you want to do is make your visitors work. Prospects shouldn’t get buried 3 clicks in. Nor should they have to rely on a site search bar to find the information they want. Or have to call you because basic...
