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Diversity Isn’t a Rainbow Coalition

Business, Communications Strategy

The #OscarsSoWhite discussion once again put the topic of diversity front and center. The focus of the Oscars was on the nominations. However, as The Guardian pointed out, “it is not the Academy that is cheating minorities, it is the film industry...

Why You Can’t Be Content Agnostic

Communications Strategy, Social Business, Social Media

Sometime last year I heard a radio show host discussing metrics in a fragmented media market. To access his show, you could listen live on radio, watch simulcast on TV, download two different streaming apps, and download the podcast to listen later. Just measuring the...

The Problem with Chocolate Conversations

Business, Communications Strategy, Reviews, Workforce

Quick Poll: What’s your favorite kind of chocolate? Ask three people about chocolate and you are likely to get at least three different answers. Hazelnut truffles, cherry bonbons, Hershey’s kisses, bittersweet hot fudge. (The hot fudge is for me.) A new...

Finding Your Community Engagement Sweet Spot

Communications Strategy, Social Media

One colleague is frustrated because the forums on her membership site are getting little traction. She’s set up “pull” options for people to get e-mail alerts to new conversations. She’s posted notices to her LinkedIn group. She’s...

Diversity Isn’t a Box You Check Off

Business, Communications Strategy, Marketing/PR

Sports reporter Stephen A. Smith once commented that Golf Week’s ill-conceived cover about Tiger Woods would never have happened had there been any diversity in the newsroom. (Of course, that still doesn’t answer  the “what were they thinking?”...

Even Enlightened CEOs Don’t Get It

Business, Communications Strategy

I was reading The View From the Top,* a recent report from the IABC Research Foundation. Researchers interviewed 20 CEOs about the role of corporate communications. What I like about the report–and IABC–is the global perspective. These CEOs run companies...
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