Cornerstones and Cobblestones

I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn’t new–but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it’s really about the relationship between proximity and...

The Value of a Great Breakup

I have a problem with long-term contracts. If you have to lure customers into sticking around, what does that say about your confidence in your product, service, and/or value? Okay, I get it. You spent a lot of effort bringing people in. And you want to incentivize...

What Is Wrong With IBM?

IBM has a female CEO. IBM sponsors the Masters, an event held at Augusta National, a private club that does not allow women to be members. Which means Virginia Rometty can’t join the club that her company pays to prop up. This isn’t a new story (or a new...