Business, business strategy
Pricing–products, services, consulting rates–can be challenging for many businesses. Price too high and you risk losing business you want to win. Discount too often or too much, and people think your product is cheap or you’re for sale. You need to...
Business, business strategy
I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn’t new–but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it’s really about the relationship between proximity and...
Business, business strategy, Social Media
I have a problem with long-term contracts. If you have to lure customers into sticking around, what does that say about your confidence in your product, service, and/or value? Okay, I get it. You spent a lot of effort bringing people in. And you want to incentivize...
Business, business strategy
Some people don’t deserve to run a business. A basic rule of business is that income has to exceed expenses. If it doesn’t, then you have to figure out why (and determine how to tweak your model to be successful). Or maybe not. According to an article in...
Business, business strategy, Entrepreneurship, Social Media
Wrapped in the Chick-fil-A controversy is a warning to small business owners. It’s not about free speech (you can say whatever you want). Nor is it about the wisdom of a dose of self-censorship (just because you can say it doesn’t mean you should). And...
branding, Business, business strategy, Workforce
IBM has a female CEO. IBM sponsors the Masters, an event held at Augusta National, a private club that does not allow women to be members. Which means Virginia Rometty can’t join the club that her company pays to prop up. This isn’t a new story (or a new...
