Business, business strategy, Workforce
Buffer recently sunset its optimal scheduling tool. I loved the tool. It was a handy way to identify the best times to schedule posts on different social platforms. Want to schedule 5 Twitter posts a day? Here’s the best time for you. Need to schedule 1 Instagram...
Business, business strategy
The Twitterverse was all atwitter a few years ago over the idea that one consultant was charging a day rate of $22,000. I had no problem with it. I thought about this the other day following a conversation with a colleague about billing strategies and hourly rates,...
Business, business strategy, Marketing/PR
You can’t tell the story if you don’t know what the story is. Too often, companies talk about themselves without having a clear idea who they are or where they want to go. Let alone what anyone else thinks about them. You have to ask the right questions. I...
Business, business strategy
Is thought leadership a valid business goal? I listened recently as two people proclaimed that thought leadership is never the reason to adopt a content marketing strategy. After they were done virtually high-fiving each other for their self-perceived smarts, I raised...
Business, business strategy
A colleague shared an old post (not his) in a Google+ community with the provocative title, “How I Made $5,000 a Month as a Paid Blogger.” The author had written 58 posts in one month, including 22 for BNET and another 12 for Entrepreneur. Doing a little math, this...
business models, business strategy, Professional Development
Does your business develop strategic partnerships? I’m in Atlanta this week for the Solo PR Summit, where I had the pleasure of presenting this morning on the topic of strategic partnerships. We looked at why a partnership might make sense for your business, how...
