The Problem with RFPs

  Does your business rely on Requests for Proposals (RFPs)? Law practices, management firms, PR agencies, and other big consulting-based businesses rely a lot on getting and winning work this way. It’s a numbers game. Respond a lot. Win some. Lose some. There are...

Specialist or Generalist?

Are you a specialist or a generalist? My friend Kellye Crane asked me to lead a discussion on this topic at the Solo PR Summit later this week. She’s an advocate for vertical integration–picking your industry or sector and drilling down (for clients) from...

The Problem with the NFL

Is your business incentivizing employee collaboration? The NFL does not have guaranteed contracts. This means that you can negotiate your multi-year deal, but if your get injured, sneeze the wrong way, or otherwise lose your marketability, then you end up on the...