Cultivating Your Brand Fans is a Mindset

branding, Social Media

What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...

The Value of Great Swag

branding

Ian Gertler and I were having a conversation about swag. Swag or schwag–it’s the cool stuff companies compete to put into Oscar gift bags. The pens, phone chargers, paperweights, and the like that show up in the average conference tote. Like this. As you...

Don’t Neglect Your Visual Brand Identity

branding

You know how when you see or hear certain advertisements, you can identify the company immediately even if the ad spot is brand new? Credit solid branding. The GEICO gecko.   Local car dealership Eastern Motors. I dare you to watch the ad and not have the jingle...

Traditional Marketing Isn’t Dead

branding, Marketing/PR

Traditional marketing isn’t dead. By traditional, I mean not digital, not social media, not shiny new toy. Despite all the books, articles, and attention focused on social media, the latest billion-dollar Facebook and Google acquisitions, and the gurus telling...

A (Short) Labor Day Reading List

branding

I was all set to write a brilliant post about social media, anonymity, and inhibitions. (It’s really not as sexy as it sounds.) Then I read an intriguing article about peer pressure and online sharing and thought maybe I’d write about that. Then Labor Day...