I Define Your Brand

I Define Your Brand

branding

You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet– I define your brand. Your employees, customers, members, patients, and everyone else...

Publishing Platforms & Your Business

branding, digital strategy

Do you publish? If so, where? The folks at Atomic Reach asked me to be the guest on a Twitter chat about publishing platforms to grow your business. Because I had to pull together some ideas on the topic, I thought I’d share them with you here. That fact that...

My Super Duper Superbowl 50 Postmortem

branding, Business

I don’t usually do event postmortems. If you’re in the U.S. market, then you know the Superbowl is one-half game, one-half ad event, and 100-percent hype. (Yes, I know the math doesn’t really add up, but that’s the point of hype isn’t...

Industry Standard is a Cop-Out

branding, Business

I’ve read a lot of standard contracts. I’ve never signed one. When I ran my condo association, I read a lot of these. The property manager would hand them to me and expect me to rubber-stamp them. Um… NO. I’d read them, mark them up, and send them back. Every time....