You’re probably going to see a lot of inspiring blog posts today (and maybe read a few of them too). You see, it’s Blog Action Day, and the theme this year is The Power of We. But since I write a business blog, I’ve been thinking about how this theme applies to what we do all day.

It takes “the power of we” to run a business–even a solo enterprise.

We #1: Let me share a secret: I didn’t know anything about marketing when I started my business. (I didn’t think I knew about business either; but I had a solid ability to identify needs and convince people to engage my services to address them.) I bought marketing books, and sales books, and books about how to do direct mail and put together a good phone script. A friend, who was at the time working in affinity marketing, helped me write my first brochure –and it was really good, thanks to her smarts.

We #2: My parents aren’t only terrific writers, editors, and bounce-ideas-off-of valuable, they’re also a terrific source for referrals. My first joint venture came about because my mom connected me with someone she’d met in the course of her business activities.

We #3: My accountant. Because, really, do you want to spend your time figuring out the U.S. Tax Code (or any tax code for that matter)?

We #4: My informal advisory committee of friends with business savvy and the ability to be bluntly honest.

I could go on–but you get the picture.

It takes a community to run a business.

In my 20th business anniversary column, I talked about how a lot of people helped me get where I am today, including one friend who showed me how to lead great meetings and another who regularly connects me to potential business partners and clients. I also wrote about how you need to ask for help–and accept it. Even if you are a solopreneur, you aren’t getting anywhere by going it alone.

Who’s in your “Power of We” circle? Who are you celebrating today?

Photo by Rachel H. (Flickr). 

Related Posts Plugin for WordPress, Blogger...