The H1N1 virus is serious business, but talking about flu prevention shouldn’t be deadly dull. Now it’s not, thanks to this public service announcement by “hip hop doc” John Clarke, whose day job is medical director for the Long Island Railroad.

Clarke had the winning entry in a contest this summer by the Departments of Health and Human Services and Education to solicit PSAs about flu prevention.

I like how the judges thought about their primary audience (H1N1 is disproportionately affecting kids, teens, and 20-somethings) and looked for an approach that focuses on how to communicate, not just what to say.

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